How to Select the Right Shuttlecock Speed Choosing the correct shuttlecock speed is essential for a fair and enjoyable game. In the UK, the most common speeds are 77 (slower) and 78 (faster), but confusion arises due to inconsistent labelling—especially with brands like Yonex marking “Speed 3” as UK 78 when it actually performs closer to 77. This blog covers:…

Badminton Prices Soaring: Why Your Game Just Got More Expensive The badminton world is experiencing sticker shock as leading brands like Victor and Yonex implement price hikes of 5-29% – their second major increase in just ten months. A tube of Yonex AS-05 shuttles that cost ¥95 (£10) in 2023 now sells for ¥275 (£30),…

We’re excited to announce the official launch of Swifites Core, the latest innovation in high-performance shuttlecocks, now available for just £22. Crafted from premium goose feathers, Swifites Core is designed for serious players who demand precision, consistency, and durability. With a smooth flight path and a crisp, professional feel, it’s already making an impact on…